Choices Essay on Macbeth - 1524 Words

Choices essay Human beings are unique in the world because humans have the power to tell between right and wrong. Some believe that this is simply a special instinct while others believe that it is divine creator that gave to man what is known as conscience. In the tragedy Macbeth, William Shakespeare develops the idea that when an individual makes a choice that is against his conscience, he and the larger community will suffer the consequences of his choice. Shakespeare uses three main characters: Lady Macbeth, Macduff and Macbeth to illustrate the importance of following the human conscience. Lady Macbeth is a great example of how ignoring one’s conscience can lead to self-destruction. Upon receiving Macbeth’s letter about meeting†¦show more content†¦Desperate, Macduff â€Å" is gone to pray the holy (English)king upon his aid†. Not only is Macduff putting his own life in danger, but he is also leaving his wife and kids very vulnerable. Macduff, howev er being the patriotic man, chooses to do what is his best for his country and follow his conscience in extension. Although his wife and kids do perished under Macbeth’s reign, Macduff is ultimately awarded by the new title he earns from Malcolm when Macbeth is finally overthrown. This might not cover the loss of his family, but Shakespeare is implying that he and his family will be reunited in heaven. Macduff did in fact follow his conscience in making decisions that are hard costing even the lives of his family, but he is able to continue to lead a peaceful life and be reunited with his family once in heaven while Lady Macbeth, most likely, soul is forever tormented by the scorching flames. Lady Macbeth isn’t the only victim of the scorching flames as Macbeth also has fail to follow his conscience. Macbeth is arguably the more evil character of the two because not only has a caused himself a tormented life but he has also caused his country so much misery. Macbeth like Macduff, starts in the play, as righteous and respectable, commander in Duncan’s army. After a crushing victory over the Norwegians, Macbeth is confronted by the three witches with a prophecy that proclaims him as â€Å"king hereafter†. Macbeth is highly tempted by thisShow MoreRelated macbeth - fate or free choice Essay702 Words   |  3 Pages Macbeth – Fate or Free Choice? In Macbeth by William Shakespeare, Macbeth’s destiny is determined by the choices he makes. The first hint to the reader of Macbeth’s choices comes as a warning from Banquo to Macbeth about believing the witches, or Weird Sisters. Once Macbeth starts to believe the witches, this belief facilitates his decisions to take certain actions. Macbeth’s choice to believe the witches also gives them control over him, which further illustrates how Macbeth’s destiny is fatedRead MoreIs Macbeth a Victim of Fate or His Own Ambitious Choices? Essay1259 Words   |  6 PagesIs Macbeth a victim of fate or his own ambitious choices? Fate, unlike fatalism, does not stipulate that human deliberation and actions are inconsequential in causing an event, as its occurrence is inevitable. Rather it simply states that all events, and the choices leading up to them, are predetermined; hence the role of freewill is no less significant in deciding fated events than it is when considering situations from a non-fated perspective. This concept can be observed in William ShakespearesRead MoreEssay about Macbeth1001 Words   |  5 PagesShakespeare’s ‘Macbeth’? The first time we hear the statement is very early in the play when the witches say the exact line quot;Fair is foul, and foul is fairquot; only for Macbeth himself to repeat it very closely two scenes later. This repetition of the lines shows me that the characters themselves believe that there are many foul events taking place. In this essay I will endeavour to prove that the above statement doesn’t express ‘Macbeth’ thoroughly. Firstly I will show the fair Macbeth himselfRead MoreMacbeth : Who Made Choices? Essay714 Words   |  3 PagesToby Zeng 3/2/15 English 2 Macbeth Essay Who Made Choices? In the eyes of the world, Lady Macbeth was the devil incarnate with a vicious heart. People think Macbeth killed all of those innocent people because Lady Macbeth compelled him to do that. However, I state that Macbeth made his own choices. Lady Macbeth just made it faster to happen. Lady Macbeth had power first, then Mcbeth took it. After that, they lost their power in the end of play. We can seeRead MoreMacbeth: Fate vs. Free Will1718 Words   |  7 Pagesforce, the outcome of a person’s choices is controlled by the way in which they are destined to occur. On the other hand though, some believe these choices can defy fate and that fate only manipulates ones mind into choosing their own path. One question that seemed to pop into my head through out this play was whether individuals were victims of fate or their I own choices, or if each aspect plays a significant part in determining their destiny. In the play Macbeth, William Shakespeare plays aroundRead MoreOverview of Mac beth1746 Words   |  7 PagesNot surprisingly, Macbeth has received volumes of critical commentary over the years. Not only is the play an audience favorite, but its complex characterization, deeply woven themes, and characteristic Shakespearean style make it rich ground for scholarly inquiry. Critics such as Harold Bloom have remarked on the importance of Macbeth in the context of Shakespeare s works. In Shakespeare: The Invention of the Human, Bloom writes, The rough magic in Macbeth is wholly Shakespeare s; he indulgesRead MoreDefining Manhood Through Gender Stereotypes1183 Words   |  5 PagesStereotypes in Macbeth In The Tragedy of Macbeth, Shakespeare attempts to define manhood and explore the different perceptions held towards what it means to be a man. As William Liston notes in his essay, â€Å"Man appears more than 40 times, almost always with a conscious sense of defining the term—or rather, of defining a person by the term† (232). Lady Macbeth is used as a tool to not only convey this theme, but she instigates the plot as well. Without her consistent scorn and ridicule of Macbeth and hisRead MoreMacbeth : Lightness And Darkness988 Words   |  4 PagesMuratovic Mr. Tice Honors English 2 6 March 2017 Macbeth Essay: Lightness and Darkness Is the lightness and darkness combination, implemented by Shakespeare in the play The Tragedy of Macbeth, foreshadowing Macbeth’s downfall? As many can identify conspicuous examples of light and darkness through characterization, the play has many hidden foreshadowing signifiers. Although many overlook the imagery created through the light and darkness in Macbeth, Shakespeare places these examples strategicallyRead MoreAnalysis Of Shakespeare s Macbeth 1136 Words   |  5 PagesGielarowiec English 4A Mrs. Mastrokyriakos Macbeth Essay 1 March, 2013 Women in Macbeth For many years now women have always been slaves towards men. Always doing everything for them. Cooking, cleaning, and taking orders. But that is slowly changing. Everything slowly changes even people. People become more deranged over time. Shakespeare is one of the writers thats shows that in his plays. One of his plays is based on murder and irresponsible choices. The characters in the play experience the mostRead MoreMacbeth And Macbeth1274 Words   |  6 PagesThe purpose if this essay is to prove that the theme in the two contrasting literary works of Twilight saga: eclipse by Stephenie Meyer and Macbeth by William Shakespeare are alike. The theme of destruction being inevitable in both literary pieces are the same through the element of symbolism used to connect and foreshadow events in each piece. Although the plot for each novel differs, the twin methods of symbolism they utilize evidently leads to inevitable destruction and deserve further examination

Feminism before the 20th Century Essay - 2095 Words

Feminism before the 20th Century For generations, women had been subjected to men. Women had no saying in what was going on around them, to what they wanted their lives to be, or even when it came to their bodies. Many women have raised their voices to protest against this subjugation, sometimes at great personal risk. Such is the French case of Marie Gouze(1748-93), who under the name Olympe de Gouges, wrote Declaration of the Rights of Women and Citizen. In this document Marie advocated for civic equality, as well as equal participation in political rights, womens right to vote, and equal education. She presented this document to Marie Antoinette in 1789. Unfortunately, the proposal was rejected and Marie was condemned to the†¦show more content†¦New opportunities were opening up for women, but equality in the work place was far from being achieved. Women were mostly hired for seasonal, or temporary jobs, and were very underpaid. Even labor union kept women out, because their standards would go down by letting such underpaid workers, as women were. When it came to security, womens jobs were the most insecure. They where the first to go, if there was the need to fire employees. So throughout the 20th century women continued fighting to archive equality in the work place. In 1933 the National Industrial Recovery Act, which designed measure to expand employment opportunities and safeguard jobs, was passed and with it women benefit from wage raise, shortest working hours, and a number of employment opportunities. However the fight continued since this provision only applied to the areas of trade and industry, so women working as clerks or domestic where not cover. Women saw a great payoff when the National Labor Relations Board was founded, since it gave women workers, specially textile workers, the right to deal as a collective for better wages, and working conditions. An even better reward for this continuous fight was the Equal Pay Act, which established equal pay for men and women for the same kind of job, and prohibited discrimination practices against women. This act was further broader withShow MoreRelatedLiberal, Conservative, and Socialist Ideals vs. Feminism Before the 20th Century2177 Words   |  9 PagesSocialist Ideals vs. Feminism before the 20th Century   Tales from the beyond, story one: a parent binds his baby girls feet in China, so it will not grow more than five to six inches because small feet in women are a sign of elegance; story two: a wife is burned alive in India, so she can accompany her husband in death. Are these stories? No, things like this really happened in the past. They are part of the reason that contributed to the birth of the Womens Movement in the 19th century. This movementRead MoreThe First Wave Of Women950 Words   |  4 Pageswhom have influenced and helped spread change for feminism. 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They do not want to depend on their husbands. ForRead MoreFeminism And The American Equal Rights Association1550 Words   |  7 PagesDuring the late 19th and early 20th century in America, the rise of Feminism challenged the traditional gender roles. The female authors of this time period represented realistic aspects of women’s struggles, which often reflected limitations from society and their own lives. The three female authors who advocated women’s struggles in their writings were Sojourner Truth, Willa Cather, and Edith Wharton. In the speech to the American Equal Rights Association, Truth reveals that women do not have rightsRead MoreFeminism; the Awakening868 Words   |  4 PagesThe Emergence of Feminism In the 19th century women were supposed live by concept of Republican Motherhood. Republican Motherhood is the idea that American women had a few main roles, to stay in their homes, to train their children to be good American citizens and to follow the demands of their husbands. This reinforced the idea of that a domestic womens life should be separate from the public world of men. Feminism is a collection of movements aimed at defining, establishing, and defending equalRead MoreFeminism Feminism is the public support for or recommendation of womens rights on the grounds of700 Words   |  3 PagesFeminism Feminism is the public support for or recommendation of womens rights on the grounds of political, social, and economic equality to men. In a more simple way of stating it, women rights equivalent to those of men. Before suffrage begun, women were strictly to act as women should, or what they were expected to act like. They were expected to take care of the children, cook, and clean. Not only were they supposed to do house work, but they also couldn’t vote or own any property. On AugustRead MoreThree Waves Of Feminism Essay1406 Words   |  6 PagesA Brief History Of The Three Waves Of Feminism Seeing the title the first thing that comes to our mind is â€Å" What is Feminism†? feminism is a belief where a woman s needs and their contributions are valued. It’s based on the social, political and economical equality for women. It is also described as a movement. Where women are fighting for their right since evolution. Now, what about the word â€Å"wave†? The word â€Å"wave† which categorizes feminism because it illustrates the forward motion- of theRead MoreThe History of Feminism Essay750 Words   |  3 PagesThe History of Feminism The definition of feminism is very elusive. Maybe because of its ever-changing historical meaning, it’s not for certain whether there is any coherence to the term feminism or if there is a definition that will live up to the movement’s variety of adherents and ideas. In the book â€Å"No Turning Back,† author Estelle Freedman gives an accurate four-part definition of the very active movement: â€Å"Feminism is a belief that women and men are inherently part of equal worth. Because mostRead MoreFeminism And The Feminist Movement Essay1292 Words   |  6 Pagesthe early 20th century. Over all, the push for women s suffrage and rights was strong, but further enhanced by leaders like Alice Paul and Jane Addams. The idea of equal rights for all was further scrutinized and contested after civil rights were granted to former slaves. Women began to push for similar equality as illustrated through the feminist movement. The feminist movement became very large and sprouted subsections, one being a subsection of feminism known as social feminism. This branchRead MoreFeminism is simply a sociological theory, which states that men and women are equal. Feminism is900 Words   |  4 PagesFeminism is simply a sociological theory, which states that men and women are equal. Feminism is mainly concerned with giving rights to women by highlighting the numerous ways in which women have rendered to society. Feminist theorists believe in the social, political, and economic equality of genders and believe that each has his own rights as well as duties. They strive to give the oppressed women their full rights that are being taken every day. History of Feminism Feminism first started in

Business Corporations Standards Board

Question: Discuss about the Business Corporations for Standards Board. Answer: Introduction Business corporations around the world emphasises on incorporating a sound conceptual framework for ensuring the development of high-quality financial reports to effectively meet the needs of all users. Australian Accounting Standards Board (AASB) is an Australian Government Agency that mainly holds the responsibility of establishing financial reporting standards to be followed by all the corporations in the country. ASSB develops and establishes all the accounting standards as per the principles of conceptual framework (About the AASB, 2016). In this context, the present report aims to analyse the level of annual reports compliance of two Australian companies that are TPG Telstra with conceptual frameworks and AASB reporting standards. The effect of prudence principle on the presentation of annual report is also demonstrated in detail in the present report. Compliance of TPG and Telstra annual reports with conceptual framework and AASB standards requirements TPG is a market leader in the telecommunication industry of Australia that is actively involved in providing its customers communication services that are reliable, fast and cost effective. The company provides Fibre Optic, telephony services, Internet Protocol Television and other diverse range of communication services to residential users, small and medium enterprises (SMEs), government, large corporate enterprises and wholesale customers (About TPG, 2016). The company annual report depicted that it follows the conceptual framework and Australian accounting standards board while preparing financial statements. Accounting Conceptual Framework encloses a set of theoretical principles that are generally accepted as guidelines in preparation of financial statements. The conceptual framework reviews the annual report of the companies in terms of understanding, relevance, reliability and comparability (Australian Reporting Essentials, 2016). AASB governs and reviews the Australian corpo rations reporting standards with the application of principles of conceptual framework. Understanding means that the financial information disclosed is simple and relevant to be presented in front of the users. It should not be unnecessarily lengthy or complex that decrease its understanding. The annual report of the company prepared by the directors is prepared in accordance with the applicable laws and regulations. The financial statements are developed in a clear manner by the application of accounting records to reflect the transactions of the company with reasonable accuracy (Burton and Jermakowicz, 2015). The financial statements prepared of the company are also in accordance with the relevance principle of the conceptual framework and AASB standard requirements. The relevance principle indicates that it facilities users to evaluate past, present and future financial events. The companys annual report has disclosed relevant information regarding Net Profit after Tax (NPAT), Earnings per share (EPS) and Dividend per Share (DPS). The operating and financial review section of the annual report presented concise and materialistic information regarding corporate business, cash flow, its acquisition of the inept Group (. The annual report also reflected that financial information published is reliable that is free from any type of material error. The annual report has incorporated the use of accurate and specific financial figures to reflect its profitability and growth. The annual report also complies largely with comparability standards so that the financial statements are easily comparab le for users for the investment purposes. The financial information is being thoroughly analysed and examined with the comparison of the previous years (TPG Annual Report, 2015). TPG however does not comply with the Corporations Act 2001 of Australia in preparing its financial reports by not disclosing precise information on environment stewardship. The annual report has also demonstrated all the information necessary for maintaining the investor confidence in the Australian economy. On the contrary, Telstra annual report also reflects compliance with conceptual framework and ASSB standards requirements. The company is also a leader in telecommunications and media industry of Australia that provides mobile phones, home phones and broadband internet devices to the countrys economy. The principles of understanding, relevance, reliability and comparability of conceptual framework are effectively followed by the company. However, its annual report is clear and presents materialistic information to the users. The report has incorporated all the information regarding the companys sustainability that is not presented in the Telstra annual report. Also, the financial information is not divided into clear sections in TPG annual report that makes it relatively difficult to be understood in comparison to Telstra annual report (Telstra Annual Report, 2016). Reason of non-compliance of TPG with some of the principles of Conceptual Framework and AASB standard requirements TPG does not comply with the AASB standard requirements of disclosing all the materialistic information regarding environment sustainability. The act has implemented obligations on corporations to disclose their environmental performance in the annual reports. It mandates environment reporting for the companies to know the effects of their business operations on environment sustainability. This may due to the reason as the government is finding this section as vague and uncertain and therefore has not mandated the Australian corporations to disclose their environmental performance (Taberner, et al, 2016). This proposal of the countrys government is under criticism due to the fact that shareholders and community holds the responsibility of knowing the environmental effects of the corporation for ensuring their well-being. The government, in this context, is suggested by the criticisers of replacing the section of the Corporations Act 2001 with the mandatory reporting regime that addre sses environment responsibility of the corporations. The mandatory reporting regime should clarify the necessary environment responsibilities of the Australian corporations for protecting the interests of all its stakeholders. The reporting regime should mandate the business corporations to fulfil their obligations towards community benefits by applying the principles of good corporate governance. Thus, in the absence of mandatory requirements for environmental reporting, TPG does not comply with conceptual framework and AASB standard requirement of disclosing all the relevant information regarding the companys performance (Taberner, et al, 2016). Revision of Conceptual Framework to include prudence for addressing the disparity in corporate Reporting The element of prudence was removed from the reliability principles of conceptual framework in the year 2010. Reliability is a fundamental qualitative characteristic of conceptual framework that emphasises on faithful representation of the information that is complete, neutral and free from any type of error. The concept of prudence was incorporated in reliability principle before the time period of 2010. Prudence can be stated as inclusion of degree of caution in the exercise of judgements where there is existence of any uncertainty (Deegan, 2014). Prudence emphasises on use of reasonable and professional opinions for resolving matters relating to the occurrence of any uncertain condition. International Accounting Standards Board (IASB) has revised the conceptual framework for inclusion of prudence to enhance consistency and clarity in the corporate reporting (Bringing Clarity to the Conceptual Framework, 2016). IASB has incorporated the adoption of prudence principle in the concept ual framework that governs the preparation of annual report by Australian corporations. The concept of prudence was ignored by the IASB in conceptual framework as a means of reflecting unrealistic estimated in the annual reports prepared. The addition of prudence principle would rather help the Australian corporations to undertake a degree of caution in managing uncertainty existing in the business procedures (Kieso et al, 2010). The disparity in corporate reporting found out in the case of TPG of not disclosing the information regarding its environment responsibility can be properly addressed with the inclusion of prudence in conceptual framework. The government of Australia is facing ambiguousness regarding the implementation of a legal section under the Corporations Act 2001 for mandating companies to report their environmental performance (Dagwell et al, 2011). The ambiguousness can be resolved with the including prudence in reliability principle of conceptual framework. The uncertainty faced by the government regarding the adoption of compulsory standards for governing environmental sustainability can be resolved through application of prudence principle. The concept of prudence would help in overcoming the inconsistencies that exists in corporations report regarding disclosing of environment sustainability (PKF International Ltd, 2015). As discussed above, Telstra in its annual report has reflected the information regarding its environmental performance and the initiatives taken by it to achieve sustainability. However, TPG has not enclosed the information about its initiatives and responsibility taken in the regard of achieving environmental sustainability. The absence of prudence in the reliability principle of conceptual framework can be regarded as the major reason behind the disparity in the corporate reporting of TPG. Australian government can overcome the confusion regarding the adoption of mandatory standards for reporting the firms CSR initiatives by seeking the help of professional judgements for implementing the same. Recommendations On the basis of the overall discussion, it can be recommended to TPG to incorporate changes in its annual report disclosing format. As analysed from the annual report prepared by Telstra Corporation, all the necessary sections are incorporated in the report for making it understandable by the end-users. The inclusion of various headings and sub-sections in the annual report enhances its credibility and makes it easy for the investors to analyse the companys performance for investing purpose. Telstra has also outlined a specific section in its annual report for distracting its various measures adopted for protecting the environment and community from adverse effects of its operational activities. The same is lacking in the annual report of TPG as it has not enclosed the companys performance regarding achieving environment sustainability. As per the accounting standard requirements of AASB, the corporations in Australia has to prepare their annual report by adopting the rules and regulations of Corporations Act 2001. The Act has also directed the companies to report their environment sustainability measures but the adoption of a mandatory reporting regime is the issue of debate for the government of the country. The inclusion of prudence principle in the corporations reporting framework can help the government of the country for reducing the uncertainty existing with the implementation of a mandatory standard for reporting their environmental performance (Krivogorsky, 2011). On the basis of comparison of annual reporting framework of TPG and Telstra, it is recommend to TPG to incorporate a detailed section for reporting its environmental performance for achieving sustainability. Both the companies operate in the telecommunication sector of Australia; Telstra has achieved a good market position in the specific sector o f the country through attaining goodwill among its stakeholders. Telstra has achieved good brand position among its stakeholders through the inclusion of responsible practices for protecting the environment and community as reflected from its annual report. On the other hand, TPG still lacks behind from Telstra in terms of brand image due to non-disclosure of its environmental performance in its annual report. Conclusion It can be summarised from the overall discussion held in the report that TPG and Telstra both have attained strong position in the telecommunication sector of Australia. Both the companies comply with conceptual framework and AASB standards as reflected from their annual report. However, TPG still needs to revise its annual reporting format to incorporate the obligations of Corporations Act 2001 for reflecting its initiatives taken for protecting environment. TPG can strengthen its brand image through properly disclosing the materialistic information about its environment sustainability measures. The inclusion of prudence principle in the conceptual framework can help in overcoming the identified annual reporting disparity of TPG. References About the AASB. 2016. [Online]. Available at: https://www.aasb.gov.au/About-the-AASB.aspx [Accessed on: 15 September 2016]. About TPG. 2016. [Online]. Available at: https://www.tpg.com.au/about/profile.php [Accessed on: 15 September 2016]. Australian Reporting Essentials. 2016. [Online]. Available at: https://www.charteredaccountants.com.au/Industry-Topics/Reporting/Current-issues/Conceptual-framework.aspx [Accessed on: 15 September 2016]. Bringing Clarity To The Conceptual Framework. 2016. [Online]. Available at: https://www.accaglobal.com/in/en/discover/cpd-articles/corporate-reporting/holt-jan16.html [Accessed on: 15 September 2016]. Burton, G. F. and Jermakowicz, E.K. 2015. International Financial Reporting Standards: A Framework-Based Perspective. Routledge. Dagwell, R. et al. 2011. Corporate Accounting in Australia. Pearson Higher Education AU. Deegan, C. 2014. Financial Accounting Theory. McGraw-Hill Education Australia. Kieso, D. E. et al. 2010. Intermediate Accounting: IFRS Edition. John Wiley Sons. Krivogorsky, V. 2011. Law, Corporate Governance and Accounting: European Perspectives. Routledge. PKF International Ltd. 2015. Wiley IFRS 2015: Interpretation and Application of International Financial Reporting Standards. John Wiley Sons. Taberner, J. et al. 2016. Corporate liability for environmental performance: Proposal to repeal laws. [Online]. Available at: https://www.findlaw.com.au/articles/248/corporate-liability-for-environmental-performance-.aspx [Accessed on: 15 September 2016]. Telstra Annual Report. 2016. [Online]. Available at: https://telstra2016ar.interactiveinvestorreports.com/financialreports/downloads/telstra2016ar.pdf [Accessed on: 15 September 2016]. TPG Annual Report. 2015. [Online]. Available at: https://www.tpg.com.au/about/pdfs/FY15%20Annual%20Report.pdf [Accessed on: 15 September 2016].

Product Feasibility Analysis Soigne Pets Essay Example

Product Feasibility Analysis: Soigne Pets Essay Product Feasibility Analysis: Soigne Pets Table of Contents Description of Product/Service Being Offered Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 The Intended Market/Industry Analysis We will write a custom essay sample on Product Feasibility Analysis: Soigne Pets specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Product Feasibility Analysis: Soigne Pets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Product Feasibility Analysis: Soigne Pets specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Industry Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 External Drivers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Benefits of the Product/Service The Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Nutritional Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Pastime Products†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Accessories†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Positioning of the Product/Service SWOT Analysis of Major Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦8 Positioning of Product†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Selling Distribution of Product/Service†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Break Even Analysis Pricing Method†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 Break Even Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Sales Revenue Cost Estimate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 Profitability†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Gross Margin Operating Expenses†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Name: Instructor: Course: Date: Product Feasibility Analysis: Soigne Pets Description of Product/Service Being Offered Introduction In the contemporary era, the number of domesticated animals in numerous households in the United States has increased exceptionally over a short amount of time. Nowadays, most households own pets that are usually represented by dogs and cats. Additionally, there is evidence of an emergent upscale market that is willing to purchase expensive and unique products for their pets. Another reason attributed to the emergence of a pet upscale market is due to the luxury exuded from owning these animals. In most upscale homes, pets are revered as objects of luxury, thus increasing the need for accessories based on sustaining or exemplifying the image of the pet in order to provide the owner with a positive and luxurious image. Therefore, to cater for the needs of the pets in terms of accessories, Soigne Pets will be an excellent choice that will cater for the upscale pet owners in the region. Soigne Pets will provide high-quality products that are specifically designated for pets. The pet sto re will provide pet products for upscale pet owners who desire to see their pets enjoy an enjoyable, healthy and graceful lifestyle while being coddled. Through the callous selection of luxurious accessories produced with better-quality materials, Soigne Pets will offer a privileged line of products that celebrate the distinctiveness intrinsic in every animal’s personality. The Intended Market/Industry Analysis Industry Overview The pet store industry in the United States is one of the fastest growing markets specifically designated for pet accessories. This is attributed to the fact that the target market emerges at a rapid rate compared to other similar industries such as Veterinary services and Online pet food retail services in America. Moreover, the target market ensuring the fast growth of the pet store industry is the domestic household. According to C. Barnes Co. (25), the accessory market for pets in America occupies a quarter of the industry for pet goods. The extent at which the pet market is growing is indicated by the fact that pet food occupies 70 percent of the industry for pet commodities (Marsh, p2). Additionally, the pet accessory sector is diversified in the provision of pet goods and services. The pet boutique industry is comprised of pet shops that sell an assortment of pet accessories that include beauty supplements, health aids, furniture for cats and kennels for dogs and other physic al adornments for animals such as leashes and collars. The pet store industry has also played a crucial role in lessening the unemployment rate in the United States. This is reflected by the increase in the number of small pet boutique businesses to 13600 by the end of 2012 and wages amounting to US$ 2 billion by the end of the fiscal year. The performance of the pet store industry is considerably characterized by financial stability. The Great recession in 2007 to 2010 slowed down most businesses, including multinational corporations and small enterprises. However, the pet store sector was unaffected and continued to gain growth in revenues (Rosenberg, 61; Simpkins, p1)). Target Market The main activities intrinsic of the pet store industry are defined by specific primary activities. These chief activities include retail and wholesale of pets, pet foodstuffs and supplies and provision of grooming services for pets. Additionally, the pet boutique industry specializes in the provision of animals, supplies, food and services for domestic households, who are the main target market (Institute for Career Research, 15-21). The financial aspect of the pet store industry is significant in the determination of success of the products and services Soigne Pets is willing to offer domestic households. At a glance, the pet store industry generated revenue of US$ 14.7 billion by the end of the 2012 fiscal year from domestic households. Interestingly, the industry gained a profit of US$ 516.1 million by the end of 2012 thus indicating the ease of profitability in the industry due to an increasing customer base. Additionally, the per annum growth for the pet store sector increased to 2.8 percent between 2007 and 2012 and is expected to increase by 1 percent to 3.8 percent between 2013 and 2017 (Parker, 134-137). External Drivers The key driver in the industry’s growth was an increasing number of pet owners. The increase in the number of pet owners increased the demand for pet accessories such as pet foodstuffs and services, hence increasing financial growth in other pet-related sectors. One of the main reasons attributed to the increase in sales of pet foodstuffs and delicacies regardless of the recession is due to the owners’ relation with their pets. Most owners treat their pets as members of their family and thus strive to ensure that they provide them with daily organic and nutritious food and delicacies. Additionally, nutritionists have been affected positively by the industry’s performance indicated by their extensive advances in the provision of highly nutritious food products for the animals (Laue Tucker, 57). On a different note, another key driver in the industry is attributed to the increasing number of dogs and cats in house holds due to the increased adoption of pets in domestic households. The increase has increased the demand for accessories, food products and health facilitators. According to the APPMA (79), the standard pet owner spends up to US$ 250 on a yearly basis for pet food products. Another driver related to the industry’s performance is increased consumer disposable income. Since owners consider pets as family members, pet products are considered as non-discreet. This is because changes in disposable income do not affect demand since most households usually lessen spending on supplementary domestic and entertaining products before reducing spending on pet food products and accessories. Competition The main competitions that pet stores face in the industry are grocery suppliers and supermarkets. This is because most suppliers and supermarkets provide similar products as those offered by pet boutiques such as food products and accessories. Nevertheless, the major competitors in the pet store industry include large specialty stores. These stores include major players in the pet store sector, which are PetSmart and PETCO. PetSmart and PETCO offer premium pet products and accessories in bulk to the extent that small and medium enterprises are unable to compete with the stores. Additionally, the two major specialty stores provide clientele with a wide range of selection and at the same time operate on a considerable scale that allows them to transfer savings in costs to customers in the context of discounted prices. Described as using the Big-Box Strategy, PetSmart and PETCO have been able to dominate the Pet Store industry (Mendoes, p9). This is indicated by the PetSmart’s m arket share, which increased from 39.3 percent to 43.1 percent between 2007 and 2012 (Moldvay, 8). Additionally, PETCO’s market share is estimated at 20.2 percent of the market. Benefits of the Product/Service The Product The benefits provided by the products from Soigne Pets will be mainly aimed at providing the pets with a lifestyle that encourages fitness and health and at the same time facilitate the development of connections with owners through an assortment of pastime accessories. Soigne Pets will provide products that encourage an amusing, fit and graceful way of life for cats and dogs. The products will be classified into three main categories, which include nutritional products, pastime products and accessories. Nutritional Products The nutritional products provided by Soigne Pets will consist of pet foodstuffs and delicacies that contain the correct amount of indispensable vitamins and nutrients to guarantee a balanced and healthy diet for the animals. Providing the nutritional products will require Soigne Pets to carry three to four brands of organic pet food from three of the most successful pet food companies, Mars, Procter Gamble and Newman’s Own Organics. Soigne Pets will also acquire delicacies and snacks from companies such as Three Dog Bakery and Howling Hound Bakery. Pastime Products Engaging in pastime activities such as playing is also important in ensuring a pet gains a fit way of life. Thus, Soigne Pets will provide products that allow the pets and their respective owners to play in a chic manner. For dogs, Soigne Pets will provide toys that are designed for towing, chewing, tracking and reclaiming. For cats, the boutique will provide toys that are embedded with quality-graded catswort, which is a substance that induces euphoria and excitement in cats and other toys for fetching and chasing. Soigne Pets will provide exclusive brands of toys such as Fat Cat, Inc. and Happy Dog Toys. Accessories Soigne Pets will ensure that traveling or traversing with a pet such as a cat or a dog extends style to the owner through a chic assortment of collars, travel bags and leashes that create a fashion statement. The boutique will also provide home accessories for pets such as water and food bowls, pillows, pet furniture and pet clothing and attire produced from exemplary fabrics such as silk and faux fur. Unlike other stores for pets, Soigne Pets will target customers who demand top quality in pet classiness. In order to cater for this demand, Soigne Pets will order pet accessories and clothing from stylish brands such as Ruff Ruff and Meow. Positioning of the Product/Service SWOT Analysis of Major Competitors Positioning of the products offered by Soigne Pets requires an in-depth analysis of the factors that will determine the successful positioning of the products with respect to other similar products in the market. The factors that will be analyzed are composed of internal factors, which include the Strengths and Weaknesses, and the external factors, which include the Opportunities and Threats of the competitive pet stores in the market. These stores include PetSmart and PETCO. One of the main strengths of PetSmart is based on pet grooming. The pet store allows customers to browse over the internet at a free charge while waiting for their pets in grooming. PetSmart also possesses a reputable brand identity. This enables clientele to perceive the brand in terms of the store’s product specifications. PetSmart also enables clientele to perform online shopping. PETCO also possesses a recognized brand identity. The store also incorporates a brick and mortar design in the construction of its stores. PETCO also facilitates online shopping and employs a broad choice of essential pet requirements. In terms of weaknesses, PetSmart implies lofty costs of shipping on clientele purchasing pet foodstuffs online. Additionally, PetSmart possesses high-end brands irrespective of its broad range of pet attire and accessory brands. PetSmart also incorporates inexpert sales employees. PETCO is unable to vend pet foodstuffs online due to high costs of shipping. The store also incorporates inexpert sales employees and possesses a limited number of brands in pet attire and ancillaries. The main threat that faces both PetSmart and PETCO is intense competition. Both stores comprise 60-70 percent of the market and are thus major competitors of each other. Additionally, both firms face threat from sole entrepreneurships and emergent companies such as Cessar Millan and Polo Ralph Lauren and PG respectively due to unrestricted barriers to entry. Since both stores are major players in the industry, the opportunities available to them are based on their economies of scale. Both stores possess the f inancial capability to conduct online e-commerce for latent international clientele. Additionally, both stores possess the capability to acquire smaller stores in the market in order to increase their market share and thus raise the barriers to entry. Positioning of Product Thus, Soigne Pets, based on the SWOT analysis will be able to pursue different strategies that will enable it to position its products successfully (Hooley, 31). Foremost, Soigne Pets will focus mainly on the selection and sale of luxurious pet commodities and ancillaries as its core competency. The store will also focus on discriminating tastes respective of the owners and their pets by offering high-end commodities and ancillaries. Consequently, the storeowner will encourage customer service and satisfaction by establishing special relationships with clientele based on service that delves on the clientele’s individual preferences and the pet’s persona. Soigne Pets will also focus on providing a broad assortment of organic treats for pets. Additionally, the store will focus on targeting clients that search for the newest pet fashion design by centering on brands specifically designed for animals. Soigne Pets will also establish a website that will offer information and styles for a la mode pet owners. Finally, Soigne Pets will contribute a certain percentage (preferably 4 percent) of its profits before tax to local animal havens. Selling Distribution of Product/Service The main selling and distribution strategy that Soigne Pets in the sale and distribution of its products will be based on the use of distributors. Most pet stores employ distribution outlets as the main channels of selling and distribution due to the high costs experienced in using franchises as well as the strict regulations that accompany the conduction of businesses by franchises (Awe, 100). Moreover, Soigne Pets will not possess the financial capability to open up a franchise due to its limited start-up capital. Therefore, Soigne Pets will operate with established distributors that specialize mainly in the distribution of pet supplies such as food products and ancillaries. Additionally, Soigne Pets will take advantage of the retail distribution channel. This is because retailing allows products to be distributed in considerable quantities and concurrently provides the store with the opportunity to sell its products by using the retailer at the expense of commission (Dent, 121). Moreover, Soigne Pets will take advantage of the Internet in order to sell its products. For a starting pet store such as Soigne Pets, the Internet is the best and foremost option in conducting selling of its products. This is because the Internet provides a medium for commercial transactions and at the same time, enables the business to advertise and market its products at a lower cost. Additionally, the costs of advertising through newspapers and magazines is exorbitant hence the reason for using the Internet as a tool for selling Soigne Pets pet products. Using distribution channels for selling and distribution for Soigne Pets will enable the pet store to gain numerous advantages. One advantage of using the distribution channel is based on its function as an intermediary. The distributor will act as an intermediary between the customer and the store. This means that Soigne Pets will be able to avoid the costs of advertising or direct selling in the context of selling its products, even in the midst of incorporating the distributor’s commission margin. Additionally, Soigne Pets will be able to gain supplementary supply logistics. Lastly, consumers will be able to have a wide range of selection from the products distributed. Break Even Analysis Pricing Method The pricing method that Soigne Pets will use for price setting its products will be Cost-Plus pricing. Through Cost-Plus pricing, Soigne Pets will set the base cost as the product’s wholesale cost (Baker, 56). The profit the store receives from the sale of each product will result into the constituent for the markup. Soigne Pets will presume a margin of 55 percent on all products sold. Since the boutique will be focused on selling luxurious commodities to customers that possess a significant disposable income, Soigne Pets will focus on profit maximization from every product sold. Additionally, Soigne Pets will set high prices for the latest luxurious products on the first instance of release. However, the store will not maintain exorbitant prices since it will decrease the price in due time. Since the store will provide a broad assortment of commodities and fashion ancillaries for pets, high prices will be charged on the newest arrivals and lower the prices as the commodities become typical. Break Even Analysis Soigne Pets will include various assumptions that will be included in the forecast for sales revenue after the first year of its operations. The first assumption involves signing a rental agreement for 1 year. The rent will be stated at US$ 70000 inherent of a tax of US$ 19000 each year. Subsequently, Soigne Pets will carry out business from Monday to Saturday. Soigne Pets also estimates that the client will spend US$ 18 each visit and will visit the store two times in a month on average. Additionally, Soigne Pets will contribute 4 percent of its profits before tax to a local animal haven each quarter. Regarding the assumptions developed for the forecast, Soigne Pets will be able to gain break-even sales in one year through a break-even analysis. Therefore, the break-even sales for Soigne Pets in its first year will be US$ 263699. The break-even sales will be computed by establishing the fixed costs arising in the first year and dividing them, as a total, with the gross margin, which will be articulated as a sales percentage (Shim and Siegel, 66). Sales Revenue Cost Estimate Soigne Pets forecasts that it will gain gross revenues of US$ 296740 for the first year. Additionally, Soigne Pets will sustain its stock based on the three classes of products. During the selling of goods, the store will replenish the stock every month. Thus, Soigne Pets forecasts its cost of inventory at US$ 20000. Thus, the cost of inventory for the first year will be US$ 147000. Gross Margin Operating Expenses The gross margin for Soigne Pets, which includes the cost of the products sold from the sales, for Soigne Pets will be placed at US$ 159620 for the first year. The operational costs for Soigne Pets are based on costs of advertising, rent, expert services aid and utilities. These will be the sum operating expenses and are estimated at US$ 147907 for the first year. Profitability The estimated net profit for Year 1 for Soigne Pets will be US$ 10660. Works Cited American Pet Products Manufacturers Association. 2007-2008 Appma National Pet Owners Survey. Greenwich: American Pet Products Manufacturers Association, 2007. Print. Awe, Susan C. The Entrepreneur’s Information Sourcebook: Charting the Path to Small Business Success. 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